Technology-dependent industries experience rapid changes, making it challenging to keep up with best practices. To optimize your marketing strategy this year, consider these 10 tips based on the latest trends.
1. Seek out diversification opportunities
Businesses must carefully select distribution channels that yield strong returns from their investment, as most budgets don’t allow for simultaneous pursuit. Diversifying your strategy by researching your audience and identifying niche sub-channels like YouTube and social media groups can help cut through marketing noise and ensure the payoff is worth the investment.
2. Adopt paid social media
Facebook ads are used by 86% of businesses, with revenue increasing. Paid advertising options have emerged on Instagram and Pinterest. Social media platforms are changing algorithms, emphasizing the importance of paid promotion for visibility and momentum in social strategies. Adopting paid social media is crucial for businesses to maintain their online presence.
3. Pay attention to your current content
Marketers today often focus on creating new content to build a traffic base, overlooking the value of existing assets. To stay competitive, it’s crucial to use current content to its fullest potential. This can be done by identifying popular content, updating old content with new data, visuals, or perspectives, repurposing old content as infographics, videos, or slides, and using tools like Constant Contact AI Content Generator to create email newsletters. This will help maintain a strong traffic base and attract more customers.
4. Develop Brand Ambassadors
Brand advocates can help reach new audiences and drive conversions by incentivizing them to spread their message. Email marketing automation can help schedule campaigns and focus on incentives. Incentives can include creating an online community, offering rewards for referrals, or creating a branded hashtag. Audi used a Twitter hashtag, #WantanR8, to surprise a fan by allowing her to drive an R8 for a day, then using the hashtag to promote the vehicle and offer more free rides to Twitter fans. By using these strategies, brands can effectively engage their brand advocates and drive conversions.
5. Continuously Enhance the User Experience
To succeed in online marketing, create a message that resonates with your target audience. However, converting conversions requires an excellent website user experience (UX). Continuously test and optimize UX, including improving site speed, navigation, and making content mobile-friendly, to drive marketing goals and drive conversions.
6. Link Online and Offline Techniques
A consistent customer experience is crucial for memorable marketing. Businesses are increasingly using virtual and in-person events to influence audiences and drive sales. To maximize the effectiveness of these strategies, it’s essential to identify the steps your audience should take after the event, such as engaging with emails or signing up for a product demo. A well-crafted virtual or in-person experience should nurture this journey.
7. Give authenticity a priority
Brands must prioritize authenticity in their marketing strategies to build authentic relationships with their audiences. Consumers are aware that agenda-driven content is not likely to respond positively, so they should develop better strategies. One way to prioritize authenticity is by creating live content, such as hosting podcasts or streaming Facebook Live videos. Making mistakes and going with the flow can lead to positive audience responses.
8. Make a Remarkable Message
Marketing can be a powerful tool for promoting products and services, but sometimes it’s beneficial to break away from the main focus and create memorable and likable stories. Creative storytelling can improve brand image and make a brand stand out. Huggies, a diaper brand, used research on the positive impact of hugs on babies to create a “No Baby Unhugged” campaign in Canada. The campaign educated parents about skin-to-skin contact benefits and provided volunteers in hospitals for babies in need of hugs.
9. Establish Collaborations
Advertising can expand your social media and web reach, but it doesn’t compare to the influence of knowledgeable influencers. Collaborate with industry leaders to reach a new audience and gain social proof for your business. Consider enlisting micro-influencers as brand advocates on social media and blogs.
10. Keep using performance analysis as a tactic
Performance analytics is crucial for optimizing marketing strategies, but waiting until the campaign’s end can limit its benefits. Top marketers make real-time adjustments based on the latest insights, not relying on past performance. Your marketing automation platform should provide numerous ways to analyze your marketing efforts’ performance.
The Ultimate Marketing Advice: Stay Current with Trends
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