Key Takeaways
- According to Mark Gurman, Apple has started a smart eyewear project called Atlas.
- According to reports, the study, which involves Apple employees, will look at current smart glasses to determine what features employees like and don’t like.
- According to reports, Apple’s hardware engineering division is in charge of the project.
According to Bloomberg’s Mark Gurman, Apple is apparently thinking about getting into the smart glasses business and has begun conducting internal polls to find out what staff think of the wearables.
The article claims that Apple’s hardware engineering group is in charge of the project, which it has nicknamed “Atlas.” According to reports, the initiative began last week, and only a small group of Apple personnel are involved because the business wants to keep it as secret as possible.
Apple requests that project participants thoroughly review the smart glasses that are already on the market and note any features that they find appealing or unappealing. By doing this, Apple will be able to determine what features the typical user would want to see in its augmented reality glasses.
According to reports, Apple had originally planned to release its AR glasses following the release of its Vision Pro mixed reality headset. However, due to technical issues, the project was put on hold last year, and the launch date was postponed indefinitely. In particular, Apple was unable to create the hardware required to create a thin wearable that could run on an iPhone and have a long enough battery life.
When or even whether Apple will release its AR glasses is uncertain. Projects like this one nevertheless imply that Apple hasn’t given up on the idea yet. The eventual replacements of Snapchat’s Spectacles and Meta’s newly unveiled Orion experimental glasses are probably going to be Apple’s primary rivals, and the company plans to provide its wearable more functions than those of the devices that are already on the market.
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