Marketing skills are essential traits and abilities that enable individuals to excel in their field. They include technical skills like data analysis and design, as well as soft skills like communication and interpersonal skills. Employers often seek candidates with both types of skills to help them achieve their marketing goals and collaborate effectively within a marketing team.
7 hard skills for marketing
The following list of seven hard skills for marketing includes examples of how to highlight each one on your resume:
1. Marketing on social media
To interact with potential clients and foster consumer brand loyalty, marketers frequently employ a variety of social media platforms. Gaining expertise in social media marketing can help you increase interaction with both current and new customers while optimizing a brand’s social media presence for optimum impact. For instance:
- oversaw the business’s social media accounts, growing its following on all platforms by an average of 43%.
- created a six-month social media campaign to entice followers to enter a contest and submit pictures.
- Through fan interaction and trending story responses, I developed a strong brand identity on corporate social media pages.
2. Systems for managing content
A content management system (CMS) can be used in a marketing position to update a company’s webpages and blog entries. Possessing an understanding of content management systems demonstrates to a prospective employer your ability to operate effectively across systems. For instance:
- created and managed a website for a small business using a bespoke content management system.
- used a custom content management system to properly structure each article before posting marketing copy to the corporate website.
- used a new CMS to update a corporate website, which resulted in a 17% increase in sales within three months.
3. Analysis of data
An essential skill for determining the best course for marketing initiatives is analyzing analytical reports. The effectiveness of a campaign, consumer behavior, and the most effective ways to interact with a target audience via social media, video content, and other digital marketing platforms may all be determined with the use of data analysis. You can succeed in the marketing industry by having the capacity to examine data analytics and locate pertinent facts. For instance:
- detected patterns in the populations that visited the business website and customized marketing strategies to target them.
- produced analytics reports with the most important findings from marketing research to show clients.
- By examining performance metrics, the corporate website was optimized to boost the average time on page.
4. Mobile marketing
Mobile advertising has become a crucial marketing talent as more consumers continue to view ads on their cellphones. You can locate clients where they’re most likely to be with mobile advertising. You can employ responsive website advertisements and create successful social media ad campaigns with this ability. For instance:
- To engage people and drive real leads to landing sites, social media video advertising were created.
- Using industry influencers, sponsored post ads were made to raise awareness of new products before to debut.
- The production of digital video clips for mobile video advertising across many platforms was scripted and overseen.
5. Marketing with videos
Video content is a common component of digital marketing initiatives. The ability to use video posts as part of a social media plan and familiarity with video platforms are examples of video marketing abilities. Possessing a wide variety of video talents will help you stand out from the competition when applying for a marketing job and provide examples of your expertise in video marketing. For instance:
- Weekly videos were produced with a subject-matter expert to address subscriber inquiries.
- partnered with partners to deploy native advertising by integrating product usage into social media video posts.
- supervised filming and scripted video advertisements to make sure the project adhered to the initial branding objectives.
6. Design
Creating or editing photographs to showcase a product’s qualities and advantages may require the use of design abilities in a marketing position. These abilities can also assist you in creating visuals or infographics to post on social media and gain fans. Other design abilities that could be useful in marketing include graphic design, typography, layout, and user experience. For instance:
- created print advertising campaigns to highlight products in collaboration with a marketing team.
- created presentations for clients using finished visuals to highlight important pictures and text.
- The layout of the company’s website was changed to adhere to consistent branding across all platforms.
7. Management of projects
Project management abilities are used by many marketers to successfully carry out campaigns, adhere to deadlines, and make sure they are monitoring marketing expenditures. These abilities can assist you in managing many projects at once and the different stages of a campaign. Project management abilities can also be used to monitor the effectiveness of your marketing campaigns and make necessary modifications to guarantee the greatest results. For instance:
- managed a campaign from inception to conclusion in order to achieve marketing objectives.
- Social media updates that are scheduled according to insights to reach a specific audience at the best times
- Oversaw a group of four marketing associates to make sure they finished their assignments on time.
