Key Takeaways
- Apple is reportedly cutting back on Vision Pro production and may cease it entirely by the end of 2024.
- According to reports, it has enough parts to sustain sales into 2025.
- The company’s next focus might be on a “budget” headset and the M5 Vision Pro.
According to supply chain sources, Apple is allegedly “sharply” cutting back on production of the Vision Pro and may cease producing the current model by the end of the year.
Component manufacturers told The Information that since the early summer, production of the state-of-the-art mixed reality headgear has been substantially decreased, and assembler Luxshare may have to halt production in November. According to the insiders, there are enough parts for between 500,000 and 600,000 computers.
We’ve contacted Apple for a response, and we’ll keep you updated.
Apple has not canceled the Vision Pro, even if the production report is accurate. It may, however, suggest that Apple has a clear grasp of demand and does not anticipate the need to produce additional headsets for months, if at all.
A move like that wouldn’t be shocking. The Vision Pro is one of the most potent mixed reality headsets, but sales to professionals and wealthy fans have been mostly constrained by its $3,499 starting price and rather small app selection. Although not out of line, the weight and two-hour battery life have also made it a difficult sell.
According to current sources, Apple plans to produce a less costly Vision headset and an M5-powered Pro model in 2025. Theoretically, Apple can concentrate on the more recent models by stopping manufacture in 2024.
Apple is under pressure to take action. There is still competition in the high-end market from gadgets like the HTC Vive Focus Vision and the Varjo XR-4, but Meta is dropping the expensive Quest Pro in support of less expensive headsets such as the Quest 3S. There is also a worry that, in the long run, a completed version of Meta’s Orion glasses may surpass Apple in achieving totally seamless spatial computing. If Apple adopts the new Vision headsets, it may be able to hold onto its market share.
