Key Takeaways
- In collaboration with Flipkart and Myntra, YouTube launched its Shopping Affiliate Program in India.
- In order to receive commissions from sales, qualified producers can tag products in their videos.
- With more than 10,000 subscribers, the initiative expands producers’ monetization choices.
With more than 10,000 subscribers, the initiative expands producers’ monetization choices.
YouTube has launched its Shopping Affiliate Program in India in partnership with Walmart’s Flipkart and the fashion retailer Myntra.
In order to earn commissions when viewers make purchases through these links, this project, which takes place during India’s festive shopping season, permits qualified creators to tag products in their videos.
Google said in a blog post that the affiliate program is made to make it easier to find products in a variety of video forms, including live broadcasts, short videos, and long-form films.
As is customary, in order to be eligible for the affiliate program, creators need to have at least 10,000 subscribers and be a member of the YouTube Partner Program.
How YouTube Will Display Tagged Products
After a developer tags a product, it will show up in a viewable area on the video screen on a variety of platforms, such as desktop computers, mobile devices, and connected televisions.
When a creator tags a product in this style, viewers will see pertinent information along with a direct link to the retailer’s website. YouTube wants to facilitate product discovery in a more organic manner without detracting from the experience of the user.
Since its 2008 inception in India, YouTube has continued to grow. According to recent data, the South Asian nation has 462 million YouTube subscribers worldwide, more than the US, which has 239 million. Google statistics indicate that over 110,000 YouTube channels with over 100,000 subscribers each are part of India’s creator economy.
With programs like Flipkart’s Affiliate Program and Myntra Minis, both Flipkart and Myntra have a history of utilizing video commerce.
It is anticipated that this partnership with YouTube would improve consumer interaction even further by offering tailored purchasing experiences.
