Corcoran made a LinkedIn post featuring a photo of herself playing the guitar at the age of sixteen and a photo of herself on Shark Tank to commemorate her 16 years on the show. She included 16 lessons she claimed to have learned from her time as a shark to go along with those pictures. Although they are equally applicable to presenting any investors or significant clients, several of those lessons are specifically designed to help Shark Tank Sharks.
However, some of her suggestions go well beyond that. It is meant to help you succeed in anything you try, whether it be in life or business. Checking out her entire list is highly recommended. These are a few of my favorites.
1. Be authentic
When trying to sell anything, most of us try to present the picture we believe others want to see. According to Corcoran, that is an error. She writes, “Be yourself! Show up!” “Believe me, I won’t invest in someone who isn’t sincere, and investors can spot a fake from a mile away.”
There are many reasons to be authentic while interacting with clients, staff, and other people, even if you’re not pitching possible investors. Those who are put off by phoniness are not just investors.
2. Tell a compelling tale
According to Corcoran, “everyone loves a story.” “Write an epic story about your brand if you don’t already have one!” She goes on to say that since “people buy stories, not just products,” a compelling story is crucial.
In that regard, she is correct. You may believe that the best method to close a deal is to have the data and facts to support your claims. However, research indicates that you will be more persuasive if you provide fewer facts and evidence. Tell a gripping tale instead. That is not only more memorable, but it is also more persuasive.
3. Don’t underestimate your own worth
“Only if you think you’re worthless will you get that!” Corcoran writes. Entrepreneurs, particularly those who are just starting out, frequently make the error of undervaluing their time or their goods.
It’s a concern since your capacity to effectively sell your product will be impacted if you don’t make enough money as an investment or as payment for your goods or services. It can deprive you of the resources required to create your next product. It may even keep you from giving your employees the compensation you know they are due. When combined, it has the potential to make your poor self-esteem into a self-fulfilling prophecy.
Avoid letting that occur. Learn how much you should be paid or invested, and then learn how to politely request that amount. If required, practice in front of the mirror.
4. Additionally, don’t overvalue yourself
However, you risk having nothing at all if you seek an excessive valuation for your company or set your product’s pricing too high. According to Corcoran, you should not claim to be the next big unicorn without proof.
She asserts that there is a sweet spot between having excessively high self-esteem and having a low one. Discover how to locate that sweet spot.
A rising number of Inc.com readers receive a daily text message from me with a motivational or self-care tip or micro-challenge. They frequently text me back, and we end up talking. Are you curious? Here are some specifics about the texts and a unique invitation to a two-month free trial. Many are company executives or entrepreneurs who understand the importance of being authentic, telling a compelling story, and appropriately valuing your offerings—not too high nor too low. If you can do all of those things, you’ll be well on your way to a successful life and career.
