Key Takeaways
- Walt Disney is setting up a special unit to manage the company’s cutting-edge technological advancements.
- The Office of Technology Enablement’s activities will be centered on artificial intelligence and mixed reality.
- Jamie Voris, who was the chief technology officer before the formation of the new team, will be in charge of the unit.
With the establishment of the Office of Technology Enablement, Walt Disney has focused on the development of artificial intelligence and mixed reality.
The new business unit will be in charge of revamping Disney’s creative productions, allocating more money to visual effects and post-production, and giving non-customer-facing aspects of theme parks and experiences more thought.
Walt Disney’s chief technology officer, Jamie Voris, who played a key role in creating Disney’s app for the Apple Vision Pro headset, will head the OTE division, as Reuters first reported.
Eddie Drake will take over as CTO, and he will be responsible for the entire team, reporting to Alan Bergman, the co-chairman of the company.
Apps for augmented reality—which incorporates digital elements into real-world experiences—virtual reality—which immerses the user in a simulated environment—and mixed reality—a hybrid of the two—are currently being developed across many Disney divisions.
Bergman discussed the widespread use of cutting-edge technology, which is currently present, and said that its ongoing development will have an effect on consumer experiences and innovative business plans in the years to come.
“At the forefront of advancements in technology”
“The creation of this group underscores our dedication to doing that,” the senior executive added, highlighting the significance of Disney striking a balance between current issues and future prospects.
Bergman noted that the OTE group would make sure that these important fields are being developed in accordance with other Walt Disney strategic objectives rather than focusing only on AI and mixed reality.
It is anticipated that the OTE will expand to approximately 100 workers, starting with the core management group during the initial launch phase.
The co-chair of the corporation wrote in a memo to staff members that Walt Disney was a pioneer in using creativity and imagination. In order to stay relevant in the future, he emphasized the importance of “remaining at the forefront of technological advances.”
In order to unlock individual and group opportunities in both creative and business aspects, Bergman wants staff members to comprehend and embrace modern technology.
