You don’t want your website to remain stagnant after you’ve created it. Increasing online visibility and generating leads is one of the main goals of having a website. However, finding leads is a must for closing a deal. You might want to change things up if your website isn’t getting the kind of traffic you were hoping for. The most effective technique to begin the lead creation process is still search engine optimization (SEO), but it doesn’t stop there. Directing your visitors to the place you want them to go in order to achieve your goal would be perfect.
There are many ways to attract clients; therefore, we have distilled them into the four easiest yet most powerful strategies you may use to increase website leads.
1. Strategic Buttons for Calls to Action
Call-to-action buttons are a must for any website, but are you making the most of them? Put them where your visitors are most likely to clickâin highly strategic places. To make them stand out and create really striking sentences, use contrasting colors. You have the option of using a slide-in CTA, sidebar CTA, or in-line CTA. Although this may appear to be extremely easy to understand, you will realize how crucial CTA buttons are to lead generation once you follow the consumer path from your website.
2. Include a newsletter
Although adding a newsletter is a conventional procedure, it nevertheless appears to be quite successful. Your email marketing plan will be implemented by including this feature. HubSpot and Mailchimp are the most often utilized tools. Any information you wish can be sent straight to your client or potential client. Since consumers will see your email each time they open theirs, this is your opportunity to increase brand recall. The customer may be more inclined to click through if you craft a clever email that seems highly personal to them. Recall that a strong subject line is essential in this case.
3. Make a Simple Contact Form.
Your visitors will undoubtedly complete a contact form if your website is compelling and reputable. Since this isn’t a formal interaction yet, make a simple form that asks only for the essentials and doesn’t include a lot of information about the entire business or your introduction. There is a greater chance of closing this sale if they complete a contact form than if they use any other lead generation strategy. Although some websites include contact forms on every page except the Contact page itself, you are already on the right route to generating leads from your website as long as your content meets the needs of your clients.
4. Set up a plugin for live chat.
Customers truly expect you to have a website and be reachable at all times because we live in a digital world. By installing a LiveChat plugin, you may engage with your consumers on a personal level and, thus, get an advantage over your rivals in their eyes. Whether they have a question or a worry, customers prefer to speak with real people immediately. A straightforward and free LiveChat tool is the Facebook Chat Plugin.
Make sure you have all the strategies you need to generate leads while you develop your website. Employ a web developer with real experience in SEO and building websites that are marketable, like High6. To help you get the most out of your website, they offer digital marketing consultations that help you comprehend the technical aspects of your website and other platforms. In addition to having graphics and copy that can be sold, your website should have five essential elements to aid in the client journey.
