Key Takeaways
- Prior to its November 26 debut, Huawei has begun accepting pre-orders for the Mate 70 series.
- It is anticipated that the business will introduce new wearables and tablets.
- In terms of smartphone sales in China, Huawei recently surpassed Apple.
China’s Huawei Technologies said on Monday that pre-orders for its new Mate 70 smartphone series have begun, ahead of the official launch event on November 26.
Customers can reserve the Mate 70 series through the pre-order procedure without having to pay a deposit, according to Reuters, which cited the company’s official WeChat channel.
Reservations are only available for the Mate 70, Mate 70 Pro, and Mate 70 Pro Plus models, and they will last until the actual launch date.
The business has registered over one million reservations within a few hours of starting pre-orders, according to reservation details on the Huawei Vmall e-commerce portal, demonstrating high customer enthusiasm.
With the Mate 60 series, Huawei successfully reentered the 5G premium market last year, and this announcement builds on that accomplishment.
A crucial step in Huawei’s efforts to regain its position as the industry leader in high-end smartphones is the Mate 70 series. 2019 U.S. sanctions have hampered the company’s progress by restricting its access to cutting-edge chip technology and making it more difficult for it to compete with rivals throughout the world.
Huawei is apparently preparing to introduce a number of additional devices, including wearables and tablets, in addition to the Mate 70 handsets, with the goal of expanding its footprint across multiple digital sectors.
Huawei has intensified its smartphone strategy since the Mate 60 series was introduced last year. The company has hinted at a new operating system (Harmony OS NEXT) for the upcoming Mate 70 and stated that it will support more than 10,000 apps that are incompatible with the conventional Android OS.
For the first time in almost four years, the Chinese smartphone manufacturer just overtook Apple in terms of smartphone sales, demonstrating Huawei’s resolve to maintain its competitiveness while negotiating international regulations.