10% of respondents to our 2024 State of Business Texting Report said they could save ten or more hours a week by texting rather than calling or sending emails. We investigated further to learn more about the situation because that was five times more than the norm. Those that responded almost exclusively work in staffing and adhere to the three processes listed below.
What is the actual issue?
Most individuals avoid taking phone calls, and emails can take hours to be seen. Everyone becomes frustrated as a result of having to wait a lot, doing repetitive duties, and missing out on possibilities. However, 80% of people read and reply to messages in under 30 minutes, which can have a significant influence on acquiring the answers you need and filling positions. When used effectively, texting allows employees to reclaim 25% of their weekly time. This is the method.
Recognize when to call and when to text. Even though texting is quick and efficient, not all of your communications should be conducted over text. Typically, texting works best when:
- You must convey the same message to a number of individuals.
- You require an answer or a finished task.
- Emotionally, the message is neutral.
- In the event that there is a language barrier, you must type and translate.
Instead of calling each employee individually about new positions, you could text a list of workers at once, or you might text prospective candidates to set up a screening call rather than leaving a message and hoping they will return your call.
Though you could SMS to arrange the call, any discussion that needs more specifics or could become heated should be conducted over the phone.
Verify that you are configured correctly. This determines whether and how much your messages will be delivered by mobile carriers. Carriers are being stricter in an attempt to shield customers from spam, and by the end of 2024, they won’t allow you to text as a business at all until your 10DLC registration is complete.
After that, spend some time setting up your mass messaging service to increase daily productivity among staff members. To make your team work a little bit faster, create message templates, import contact lists, add staff members as users, make use of contact features, and utilize reporting.
Send out successful SMS campaigns. Four qualities define great SMS campaigns: they tell you what to do next, they’re clear, they inspire enthusiasm, and they create urgency. An effective message might be, for instance, “New chance! Job X begins on Monday and pays $Y. We need to fill a certain number of vacancies. If this message interests you, reply to it right now.
Good SMS marketing also gets past spam filters (yes, mobile carriers have them too, just like email). Steer clear of these warning signs when crafting your messages:
- ALL CAPS
- Dollar symbols
- Overuse of emoji
- Bitly or shortened links (where the user cannot see the destination of the link)
- Adding some words to close a message after a URL
- several typos
- extremely lengthy messages.
Any of them could work for you, but remember that they could lower your delivery rates. If your emails are filtered, you can’t save time and be productive.
And just what else are these super time-savers up to?
One important characteristic of these time-saving texters is that they actively search for ways to use technology to help them save time during the workday, not just for job applications, although that is the primary use case. They text to inquire about Google reviews, share surveys, collect employee hours, follow up on paperwork, and even attract new applications and customer prospects.
In addition, they collaborate with other agents and review reports to identify areas for improvement. Their intentionality is what unites them. Additionally, by being deliberate, you can start to notice comparable outcomes. Not sure where to begin? Seek out the chance. Try texting whenever you run into a work-related snag, such as an unanswered call or a delayed response.
